Indian & Subcontinent
A multi-billion dollar diaspora, served right.
South Asian buyers across AU/NZ and the Pacific represent one of the highest-growth FMCG segments. They are price-conscious on commodities — and absolutely uncompromising on authenticity.
SOY SAUCE
MUSHROOM SAUCE
PANTRY STAPLES
HALAL CERTIFIED
+24%
category YoY growth across our subcontinent SKUs
SKUs12
YoY+24% YoY
Margin42%
What makes this category defensible
Three things competitors cannot replicate.
01
Traditional brewing methods
Soy and mushroom sauces brewed using traditional fermentation — not chemically accelerated.
02
Single-origin ingredients
Soy from Pacific-certified farms. Mushroom from highland Samoan growers. Traceable to the farm.
03
Halal-certified portfolio
Every Subcontinent SKU carries Halal certification, FDA approval and HACCP.
Anchor brands in this category
View all brands →Talofa
8 SKUs
MOQ from 24 units
Signature SKUs
Browse all 12 SKUs →
Start your range here.
Proof at retail
How buyers in this category perform.
"Our soy sauce category doubled after listing Talofa."
"Authentic flavour — customers keep coming back for it."
Ready to stock Indian & Subcontinent?
See the 12-SKU range.
Browse the full catalogue with bulk-pricing tiers, MOQs, lead times and certifications.